tag:blogger.com,1999:blog-64386294067757053022024-03-12T17:57:20.176-07:00Cash at Home SeriesSandy Harperhttp://www.blogger.com/profile/01049242150853205614noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-6438629406775705302.post-29237746528380224342012-04-20T20:44:00.000-07:002012-04-20T20:57:11.719-07:00Cash at Home SeriesWelcome to my Blog. Please feel free to share your interests in the comments box below and make sure to add any suggestions and comments.<br />
I have two nonfiction books under<b> "Cash at Home Series"</b> that come handy for all those who like to work from home. <b>"Entrepreneurs Guide to Direct Mail Order"</b> and <b>"Publishing and Marketing Guide." </b>These are now available in both eBook and Print Edition at Amazon, Barnes&Noble, and other book sellers.<br />
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<embed src="http://ws.amazon.com/widgets/q?rt=tf_ssw&ServiceVersion=20070822&MarketPlace=US&ID=V20070822%2FUS%2Fheamonmakbus-20%2F8003%2F05635d84-fc0c-496b-ad3e-e29abd2e589f&Operation=GetDisplayTemplate" id="Player_05635d84-fc0c-496b-ad3e-e29abd2e589f" quality="high" bgcolor="#ffffff" name="Player_05635d84-fc0c-496b-ad3e-e29abd2e589f" allowscriptaccess="always" type="application/x-shockwave-flash" align="middle" height="250px" width="250px"></embed></OBJECT> <noscript>&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;A HREF="http://ws.amazon.com/widgets/q?rt=tf_ssw&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;ServiceVersion=20070822&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;MarketPlace=US&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;ID=V20070822%2FUS%2Fheamonmakbus-20%2F8003%2F05635d84-fc0c-496b-ad3e-e29abd2e589f&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;Operation=NoScript"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Amazon.com Widgets&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/A&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;</noscript></div>Sandy Harperhttp://www.blogger.com/profile/01049242150853205614noreply@blogger.com5tag:blogger.com,1999:blog-6438629406775705302.post-9722582040282986712012-01-01T20:09:00.000-08:002012-02-11T16:51:13.804-08:00Entrepreneurs’ Guide to Direct Mail Order<div class="MsoNormal" style="margin-bottom: 10pt;">With the advancement of computers and internet, the richest businesses are no more oil and real estate but are Microsoft; and internet based businesses like Google and Facebook. There are thousands of new ways to make money on the internet and direct mail order. However, the one we will describe in this book is the most successful method that is easier, personally tested and need no investment. The only investment is that most of us already have at home, which is computer, internet connection and a room. This method of direct mail and multi-level marketing (MLM) is the most exciting, profitable and fast growing business in <st1:country-region w:st="on"><st1:place w:st="on">America</st1:place></st1:country-region> today. Mail order is a multi-billion dollar a year industry and it is still growing at the rate of 20% per year.</div><div class="MsoNormal" style="margin-bottom: 10pt;">Direct mail can be done on a scale of millions; yet it can be tested for a few hundred dollars. It is probably one of the few businesses, where you can "snow ball" a small investment into a fortune. Other businesses require substantial investments for inventory, rents, pay rolls, franchise fees etc.; but mail order does not require any of these expenses. It is one of the few businesses that can be started on a shoestring. It requires no special skills and is not time consuming. Anyone with average intelligence can supplement their present income quite graciously with only a minimal effort. Yet it can grow into a full-time business. You don't have to answer to a boss, you can set your own hours and you can regulate your own earnings.</div><div class="MsoNormal" style="margin-bottom: 10pt;">Direct mail is a business that can grow from a kitchen table to a million dollar powerhouse. You can successfully start a mail order campaign and this guide is intended to provide basic information to help you get started. The traditional mailing is almost a history in this age of email marketing and computer technology. Therefore, we put more emphasis on direct email marketing. However, there still are people who are using traditional mailing as a marketing tool. So we will add information for those who still like to use.</div><div class="MsoNormal" style="margin-bottom: 10pt;">The information in this guide is not for leisure reading, but for action! You are getting into a lucrative business and you need to treat it as a serious business. This is a business in which you are everything from Chief Executive Officer (CEO) and Chairman of the Board to major stockholder. You will need some organization to keep your business running smoothly as you take a step towards Financial Enrichment. This guide will help you take this step towards success.</div><div class="MsoNormal" style="margin-bottom: 10pt;">You may have noticed that no specific product(s) is named that can be marketed through direct mail. The product can be anything from a book or newsletter to promotion of your existing products and so on. Our intention is to teach the concept of direct mail and MLM so that it can be applied by people who are interested in selling their favorite products or simply their favorite information.</div><div class="MsoNormal" style="margin-bottom: 10pt;">If you are now in some phase of publishing or mail order marketing (no matter how small) we would like to hear from you.</div><div class="MsoNormal" style="margin-bottom: 10pt;">Add to this the most powerful technology of today, the internet. <span style="color: black;">The <b>Internet </b>which is without a doubt the backbone of the so called <b>"Information Superhighway," </b>is the world's largest computer network.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 10pt;"><span style="color: black;">You can use Internet resources for many purposes, but the most profitable areas of the<b> </b>Internet from a businessman's point of view are: newsgroups, World Wide Web (WWW), email, and advertising on social network sites. Many of these are discussed in this guide.<o:p></o:p></span></div><div class="MsoNormal" style="margin-bottom: 10pt;"><span style="color: black;">We are at the intersection where the Age of Information collides with the Computer Revolution--and is producing the wealthiest people like Bill Gates. In this guide we aim to help you tap into the excitement and opportunity of this revolution.<o:p></o:p></span></div><span style="color: black; font-family: 'Times New Roman'; font-size: 12pt;">We want this guide to provide you with a unique opportunity for generating a substantially high income that any professional would be proud of. We will emphasize some new and revolutionary ways to generate money on the Information Superhighway. We want the information you receive to be a real bargain for the price you pay. You will learn that the sky is the limit for what you can do with this information. You can operate on a scale of millions; yet test for a few hundred dollars. </span><br />
<div class="separator" style="clear: both; text-align: center;"><img border="0" height="320" src="http://3.bp.blogspot.com/-39Ipjw3N6Ig/TwEs9lu7pTI/AAAAAAAAABg/cRupfMVUgbQ/s320/EntrGuideBookCover-cs.jpg" width="213" /></div><div class="separator" style="clear: both; text-align: center;"></div><span style="color: black; font-family: 'Times New Roman'; font-size: 12pt;">Source:</span><span class="Apple-style-span" style="color: #38761d;"><span style="font-family: 'Times New Roman'; font-size: 12pt;"><a href="http://www.blogger.com/goog_1048127855"> </a><a href="http://www.blogger.com/goog_1360244055">"</a></span><b><span style="font-family: 'Times New Roman'; font-size: 14pt;"><a href="http://amzn.to/kObJYH" target="_blank">Entrepreneurs Guide to Direct Mail Order"</a> </span></b></span><br />
<b><span style="font-family: 'Times New Roman'; font-size: 14pt;">Now available: <a href="http://amzn.to/kObJYH"><span class="Apple-style-span" style="color: red;">ForYour KINDLE</span></a> • <span class="Apple-style-span" style="color: red;"><a href="http://bit.ly/mBvCJu"><span class="Apple-style-span" style="color: red;">ForYour NOOK</span></a> </span></span></b><b><span style="font-family: 'Times New Roman'; font-size: 14pt;">• <span class="Apple-style-span" style="color: red;"><a href="http://www.smashwords.com/profile/view/SandyHarper">ForYour SMASHWORDS</a></span></span></b><br />
<span style="color: #cc0000; font-family: 'Times New Roman'; font-size: large;"><b><a href="http://www.amazon.com/Entrepreneurs-Guide-Direct-Mail-Order/dp/1468138278/ref=tmm_pap_title_0" target="_blank">Now Available in Printed Edition</a></b></span>Sandy Harperhttp://www.blogger.com/profile/01049242150853205614noreply@blogger.com2tag:blogger.com,1999:blog-6438629406775705302.post-30876001658704528422011-08-13T12:30:00.000-07:002012-01-01T20:01:43.279-08:00HOW TO SELECT THE BEST LISTS TO PROMOTE YOUR BUSINESS<span style="color: navy;"></span><br />
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<h5 align="CENTER"><span style="color: navy;"><span style="color: navy; font-size: large;">HOW TO SELECT AND USE BULK E-MAIL, FAX-BLAST, AND MASS-MAIL TO PROMOTE YOUR BUSINESS</span></span></h5><h5 align="CENTER"><b><span style="color: navy;"><span style="color: red; font-size: medium;"></span><span style="color: navy; font-size: x-large;">Frequently Asked Questions (</span><span style="font-size: x-large;">FAQ)</span></span><span style="color: navy; font-size: medium;"><br />
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<a href="http://www.blogger.com/post-edit.g?blogID=6438629406775705302&postID=3087600165870452842" name="topofpage"></a><span style="color: red; font-size: large;"><sub>USING BULK E-MAIL, FAX-BLAST, AND MASS-MAIL</sub></span><big><big><big><big><span style="color: red;"><sub>TO PROMOTE YOUR BUSINESS:</sub></span></big></big></big></big></b><span style="color: #0000a0;">(Answers to some of the actual questions that customers have asked us over the years)</span></h5><ul><li><div align="left"><a href="http://elitepublishing.net/faq.html#bulk-email"><span style="color: blue;"><strong><big>BULK-EMAIL:</big></strong> To Promote Your Business</span></a></div><span style="color: navy;"></span></li>
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<li><span style="color: navy;"></span><div align="left"><span style="color: navy;"></span><a href="http://elitepublishing.net/faq.html#fax-blast"><span style="color: blue;"><strong><big>FAX-BLAST: </big></strong>To Promote Your Business</span></a></div><span style="color: navy;"></span></li>
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<li><span style="color: navy;"></span><div align="left"><span style="color: navy;"></span><a href="http://elitepublishing.net/faq.html#mass-mailing"><span style="color: blue;"><strong><big>MASS-MAILING:</big></strong> To Promote Your Business</span></a><span style="color: navy;"></span></div><span style="color: navy;"></span></li>
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<hr /><span style="color: navy;"><a href="http://elitepublishing.net/faq.html#topofpage">Top Of Page</a><a href="http://www.blogger.com/post-edit.g?blogID=6438629406775705302&postID=3087600165870452842" name="bulk-email"></a><br />
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<div align="left"><span style="color: navy;"><b><big><big><big><span style="color: red;"><sub>USING BULK E-MAIL TO PROMOTE YOUR BUSINESS:</sub></span></big></big></big><span style="font-size: large;">Frequently Asked Questions (FAQ)</span></b>(Answers to some actual questions that customers have asked us over the years)</span></div><br />
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<li><small><span style="color: black;">"I would love any help or advice you can offer. Thanks. Sincerely, KF, Denver, CO"</span></small></li>
<li><small><span style="color: black;">"If you were willing to help another hard working business person by answering some questions I would appreciate it very much: JH, Ft. Myers, FL"</span></small></li>
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<li><span style="color: navy;"></span><small><span style="color: black;">"Can you tell me how to go about promoting my business to 6000 email addresses without manually typing the same message to each of 6000 people? Thanks a lot. LS, Mt Tabor, NJ"</span></small><span style="color: navy;"></span></li>
<span style="color: navy;"></span></ul><span style="color: navy;"><span style="color: blue;">Q1. Do you ever receive negative responses to your bulk emails?</span><span style="color: black;">A1. Occasionally, when people change their mind. However, we email only to those who have shown interest. (These are the same lists that we offer for sale.)</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: blue;"></span><span style="color: blue;">Q2. What do you do with negative responses? </span><span style="color: navy;"><br />
</span><span style="color: black;">A2. We include ALL negative responses in our permanent REMOVE filters. Therefore, a person with negative response is out forever from our lists.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: blue;"></span></span><span style="color: navy;"><span style="color: blue;">Q3. What is the worst thing a pissed off person can do to you?</span><span style="color: navy;"> </span><span style="color: black;">A3. </span>He/She can complain to your Internet Service Provider (ISP)</span><span style="color: black;"> eventhough you offer to remove if they are not interested anymore. Normally, a good service provider is aware of such occasional disgruntled Internet users, and will typically ignore the person. If the service provider reacts negatively because of such disgruntled cry babies, then you can easily switch to one of the over 4,000 service providers nationwide. Here you can find a convenient list of all those service providers<a href="http://www.blogger.com/goog_1152327725">:</a></span><a href="http://www.thelist.com/">http://www.thelist.com/</a><br />
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<div style="color: navy;"><span style="color: blue;">Q4. What kind of information should one include in a bulk email?</span><span style="color: navy;"><br />
</span><span style="color: black;">A4. Our bulk emails include all of the following information:.</span></div><ul><li style="color: navy;"><span style="color: black;">Web page address (Example: <a href="http://elitepublishing.net/">http://elitepublishing.net</a>/ )</span></li>
<li style="color: navy;"><span style="color: black;">Phone Number (Example: 919-467-5206)</span></li>
<li style="color: navy;"><span style="color: black;">Fax Number (Example: 919-467-6704)</span></li>
<li style="color: navy;"><span style="color: black;">Postal Address (Example: Mailing Lists, PO Box 5643, Cary, NC 27512-5643)</span></li>
<ul style="color: navy;"><li><span style="color: black;">Email Address (Example: ep@elitepublishing.net)</span></li>
</ul><li><span style="color: black;"><span class="Apple-style-span" style="color: navy;">Other helpful web links (Example<a href="http://www.blogger.com/goog_1127732903">:</a></span><a href="http://elitepublishing.net/mailing_lists.html">http://elitepublishing.net/mailing_lists.html </a><span class="Apple-style-span" style="color: navy;">) </span></span></li>
<li style="color: navy;"><span style="color: black;">An online-order form (Example: You can use <span style="color: blue;"><a href="http://www.blogger.com/goog_1594826221"> PayPal: </a><span style="font-size: small;"><a href="https://www.paypal.com/">Tell your eMail to use for PayPal: e.g. ep@elitepublishing.net</a> </span></span> )</span></li>
<li style="color: navy;"><span style="color: black;">A remove disclaimer (Example: See next question)</span></li>
</ul><div style="color: navy;"><span style="color: black;">It is not necessary to include all of the above information in your bulk emails, but you should make sure to provide enough information so that your customers can easily contact you or learn more about your offer.</span></div><div style="color: navy;"><span style="color: blue;">Q5. Should I request the recipients to let me know if they are not interested in my offer? </span><span style="color: black;">A5. Yes, definitely!! We ALWAYS include the following message in our bulk emails.</span></div><ul style="color: navy;"><li><span style="color: black;">" If you would rather not receive this or other information we may have about E-marketing ideas, just reply to this message by placing REMOVE in the subject line, and we'll take you off our list FOREVER by including your email address in our REMOVE FILTERS. Enjoy!"</span></li>
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<div style="color: navy;"><span style="color: blue;">Q6. What is the response rate one can expect from bulk emailing? (percent and number per day)</span><span style="color: navy;"> </span><span style="color: black;">A6. Obviously this will depend on your offer. However, our experience shows that a good program can generate up to a 2-5% response rate, which as you may know is outstanding.</span><span style="color: navy;"></span></div><span style="color: navy;"></span><br />
<div style="color: navy;"><span style="color: blue;">Q7. What percent of undeliverables should one expect?</span><span style="color: navy;"><br />
</span><span style="color: black;">A7. Email works differently from postal leads--so it's impossible to have the same number of deliverables for email and postal addresses. People change their email address much more frequently then their street address so you should expect a slightly higher percentage of undeliverables. In addition, email can also be rejected due to network problems or autoresponders. However, you should ALWAYS demand that your email list provider compensate you for any undeliverable email addresses no matter what the reason.</span></div><div style="color: navy;"><span style="color: blue;">Q8. What kind of email software would you recommend?</span><span style="color: navy;"> </span><span style="color: black;">A8. We prefer Eudora, because it is a very popular program and is available for FREE download at: <a href="http://www.eudora.com/">http://www.eudora.com/</a>. However, there are many other fine email programs available that many of our customers use, and they never have any problem with our email lists because these are formatted to work with any email program.</span></div><span style="color: navy;"></span><span style="color: blue;">Q9. Can you tell me how to promote my business to the email addresses I received? I hope I don't have to manually type the same message to each of 6,000 people.</span><br />
<span style="color: black;">A9. No, that will take you for ever. You should use multiple addresses at a time. Our lists come ready to copy and paste (import) into any email program. See the next question for the best way to do this.</span><br />
<span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q10. What field should I use when sending email messages to potential customers (To:, CC:, BCC:)?</span><br />
<span style="color: black;">A10. The best way to send your message is to copy and paste 100 or more email addresses at a time into the BCC (blind carbon copy) field. If you don't use BCC, your message will be dumped under a long list of email addresses and the recipient will be distracted. By using BCC you make sure that the recipient can concentrate only on your offer. If you don't know how to use BCC, please read the manual for your email software program (or ask the provider of software program such as AOL). </span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: navy;"></span><span style="color: red;">NOTE: Keep in mind that with our lists you can send email ANY way you feel most comfortable, because our lists are formatted to work in ANY format with ANY email program.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q</span><span style="color: blue;">11. I have been placing classified ads on yahoo to promote my business, but that gets just a trickle of responses. Will email work better?</span><span style="color: navy;"><br />
</span><span style="color: black;">A11. Your low or no response is because most people do not go to web sites, classified sections or newsgroups to read your ads. Mailing directly to a recipient's mailbox is the only way to make people read your offer. But you should ALWAYS make sure to use email addresses of people who will be interested in your offer.</span><span style="color: navy;"><span style="color: navy;"></span></span><br />
<span style="color: navy;"><span style="color: navy;"></span></span><span style="color: navy;"></span><span style="color: blue;">Q1</span><span style="color: blue;">2. Is bulk emailing the only way to promote your business? </span><span style="color: navy;"><br />
</span><span style="color: black;">A12. Bulk emailing is the most effective way to promote any business. In fact, this is the only way to make sure that people read your offer. However, you should do it right and never (we mean never-ever) bombard people who are not interested. You should not waste money on mass emailing to random addresses collected from the Internet using Floodgate, Lightening Bolt, Freedom or other similar programs. The only result you will probably get is your account suspended or threatened because of bulk emailing to people who are not interested in your offer and are fed up with junk mail.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q1</span><span style="color: blue;">3. Should I use a bulk email service? </span><span style="color: navy;"><br />
</span><span style="color: black;">A13. The problem with a bulk email service is that you can never be sure if your offer was mailed as promised. As a result, we would advise against using bulk email services if you can avoid it.</span><span style="color: navy;"><span style="color: navy;"></span></span><br />
<span style="color: navy;"><span style="color: navy;"></span></span><span style="color: navy;"></span><span style="color: blue;">Q1</span><span style="color: blue;">4. Is it worth sending my offer to those who have sent me their offers?</span><span style="color: navy;"><br />
</span><span style="color: black;">A14. No, it's really not very beneficial to do this, because you are sending your offer to a seller not a buyer. In other words, you are simply counter-offering with no sale of your own.</span><span style="color: navy;"></span><br />
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<hr /><span style="color: navy;"><a href="http://elitepublishing.net/faq.html#topofpage">Top Of Page</a><a href="http://www.blogger.com/post-edit.g?blogID=6438629406775705302&postID=3087600165870452842" name="fax-blast"></a></span><span style="color: navy;"></span><b><sub><big><big><big><span style="color: red;">USING FAX-BLAST TO PROMOTE YOUR BUSINESS:</span><span style="color: navy;"> </span></big></big></big></sub><span style="color: navy;"><br />
<big><big><big><sub>Frequently Asked Questions (FAQ)</sub></big></big></big></span></b><br />
<span style="color: black;">List selection is the key to a successful mail order business.</span><br />
<span style="color: blue;">Q1. Is there any advantage to using Fax Numbers over Postal Addresses?<br />
<span style="color: black;">A1. Fax numbers are FASTER to use and avoid postal complaints.</span></span><span style="color: blue;">Q2. What kind of <span style="color: blue;">F</span>ax software would you recommend? </span><span style="color: black;">A2. We prefer WinFax PRO, because it is a very popular program and includes important features such as sorting failed faxes. For more information and a free trial of WinFax PRO go to: <a href="http://www.symantec.com/">http://www.symantec.com</a>. However, there are also many other fine fax programs available that our customers use. But no matter which software you choose there is never any problem in using our fax lists because they are formatted to work with any fax software program.</span><span style="color: blue;"><span style="color: navy;"></span></span><br />
<span style="color: blue;"><span style="color: navy;"></span></span><span style="color: blue;"></span><span style="color: blue;">Q3. What do you do with failed fax numbers?</span><br />
<span style="color: black;">A3. Although many people try resending failed faxes, we always remove these numbers from our lists. These are the same lists that we offer to our customers.</span><br />
<span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q4. Should I request the recipients to let me know if they are not interested in my offer? </span><span style="color: black;">A4. Yes, definitely!! We ALWAYS include the following disclaimer in our fax messages.</span><br />
<ul><li><span style="color: navy;">" </span><span style="color: black;">We apologize if we have faxed you by mistake, please fax to 919-467-6704 to be removed permanently. Thanks!"</span><span style="color: navy;"></span></li>
<span style="color: navy;"></span></ul><span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q5. Why are fax lists more difficult to find than postal addresses?</span><br />
<span style="color: black;">A5. At least part of the reason is the difficulty in locating opportunity seekers who also have a fax machine. We have been able to locate these people because we are a multi-level-marketing (MLM) company who has been using a 24-hr fax line to receive orders and inquiries for the last 14 years. Another reason is that until recently, there hasn't been much incentive to use fax numbers because fax-blasting was very expensive. However, with recent reductions in long-distance telephone rates fax-blasting has become an excellent means of promoting a business. </span><br />
<span style="color: blue;">Q6. How do you determine if a company is dependable?</span><br />
<span style="color: black;">A6. Here are a few points to pay attention to (also applies to other services such as postal and email addresses):</span><br />
<ul><li><span style="color: black;">Number of years in business (Companies can stay in business for a long time only if they draw repeat customers)</span></li>
<li><span style="color: black;">Ease of accessibility (toll-free phone number, 24 hour fax line, email, web page etc.)</span></li>
<li><span style="color: black;">Credit card acceptance (Only reputable companies can obtain merchant status because they are thoroughly investigated by their bank and credit card company)</span><span style="color: navy;"></span></li>
<span style="color: navy;"></span></ul><span style="color: navy;"></span><span style="color: blue;">Q7. Why is it important to deal with a list company that has a large database?</span><span style="color: black;"> </span><span style="color: blue;">(This applies to both fax numbers and postal addresses.) </span><br />
<span style="color: black;">A7. If a list company has a very small database of addresses, they are likely to sell the same names over and over. In addition, they are probably not continuously adding fresh names (and that's why their data base is small). Also such companies tend to offer an outrageous refund guarantee like $1 or $2 for each undeliverable. This is a marketing technique to imply the freshness of the list. What it really means is they have a small database, non-deliverables removed daily, and the same old names sold again and again. Companies that operate in this manner are not even companies, but rather individuals who run a small operation to sell names.</span><br />
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<hr /><span style="color: blue; font-size: xx-small;"></span><a href="http://elitepublishing.net/faq.html#topofpage">Top of Page</a><a href="http://www.blogger.com/post-edit.g?blogID=6438629406775705302&postID=3087600165870452842" name="mass-mailing"></a><span style="color: blue; font-size: x-small;"></span><br />
<span style="color: blue; font-size: x-small;"></span><span style="color: blue; font-size: x-small;"></span><b><big><span style="color: red;"><sub><big><big>USING MASS-MAILING TO PROMOTE YOUR BUSINESS: </big></big></sub></span><big><big><span style="color: navy;"><sub>Frequently Asked Questions (FAQ)</sub></span></big></big></big></b><br />
<span style="color: black;">List selection is the key to a successful mail order business.</span><span style="color: blue;"></span><br />
<span style="color: blue;"></span><span style="color: blue;"></span><span style="color: blue;">Q1. What are the key points to consider when selecting a postal list?</span><br />
<span style="color: black;">A1. Some of the common points to look for are:</span><br />
<ul><li><span style="color: black;">Get names from the prime source!</span></li>
<li><span style="color: black;">Choose a company that guarantees their lists with a cash refund for undeliverables.</span></li>
<li><span style="color: black;">Make sure you get names of buyers and not sellers.</span><span style="color: navy;"></span></li>
<span style="color: navy;"></span></ul><span style="color: navy;"></span><span style="color: blue;">Q2. Many companies claim to be the prime source for all their addresses! How can you tell?</span><br />
<span style="color: black;">A2. Mailing list companies are notorious for trading or purchasing addresses from second or third parties. However, these companies typically don't offer a cash refund for undeliverables because they are not the prime source and can't be sure of the reliability of their lists. Therefore, you should NEVER deal with a mailing list company that does not offer a prompt cash refund for undeliverables, because they are probably not the prime source.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: blue;">Q3. How do you determine if a company is dependable?</span><br />
<span style="color: black;">A3. Here are a few points to pay attention to:</span><br />
<ul><li><span style="color: black;">Number of years in business (Companies can stay in business for a long time only if they draw repeat customers)</span></li>
<li><span style="color: black;">Ease of accessibility (toll-free phone number, 24 hour fax line, email, web page etc.)</span></li>
<li><span style="color: black;">Credit card acceptance (Only reputable companies can obtain merchant status because they are thoroughly investigated by their bank and credit card company)</span><span style="color: navy;"></span></li>
<span style="color: navy;"></span></ul><span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q4. What is a fresh list?</span><br />
<span style="color: black;">A4. A list that is 30 days old or less is generally considered to be a fresh list. No matter how good your offer is, an old list can quickly kill you business.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: blue;">Q5. What are in-house mailing lists?</span><br />
<span style="color: black;">A5. An in-house mailing list is a list that consists exclusively of addresses compiled from recent orders and inquiries. We offer only in-house lists.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: blue;">Q6. What is the best time to send mailings to your potential customers?</span><br />
<span style="color: black;">A6. You should make sure that your mail doesn't reach customers over the weekend or at the beginning of the month as they are likely to be busy with other activities at these times. Count on 3-4 days for first class mail to reach customers within the continental United States. Holidays are also a bad time to send mailings (unless your offer relates to the holidays such as a Christmas gift) because people are preoccupied with family activities or on vacation at these times. In general, you should aim to have your mailing reach your customers in the middle of the week. We find that the best times for mass mailing are September to November and January to May.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: blue;">Q7. What is the response rate one can expect from mass mailing?</span><span style="color: black;">A7. Obviously this will depend on your offer. However, our experience shows that a good program can generate up to a 3-6% response rate, which as you may know is outstanding. Our lists have shown a response rate as high as an unbelievable 15%, but again this will greatly depend upon your offer.</span><span style="color: navy;"></span><br />
<span style="color: navy;"></span><span style="color: navy;"></span><span style="color: blue;">Q8. Which works better: hand addressed envelopes or peel & stick labels?</span><br />
<span style="color: black;">A8. Our experience shows that hand addressed envelopes receive more attention and therefore a better response rate than peel and stick labels. This is probably due to the fact that hand addressed envelopes appear to be more personal.</span><br />
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</span>Sandy Harperhttp://www.blogger.com/profile/01049242150853205614noreply@blogger.com0tag:blogger.com,1999:blog-6438629406775705302.post-25011694001669520972011-08-09T17:11:00.000-07:002012-02-11T16:55:32.695-08:00EBook Publishing and Marketing Guide<div class="MsoNormal" style="margin-bottom: 10.0pt;">There are radical changes in landscape of book publishing. Many people were born before the Internet. When they grew up, there were no eBooks. We recall the childhood or even adulthood, a phone book was a paper guide to help you find phone numbers. Today it is an eBook that you can read in your phone. You need to understand what these changes mean for you.</div><div class="MsoNormal" style="margin-bottom: 10.0pt;">Amazon and Barnes & Noble, biggest book seller, are making more money publishing and selling eBooks than regular printed books. Digital publishing has been around in one form or another for many years starting with early eBook readers from Sony and devices like Palm PDAs; but it wasn't until Amazon introduced the Kindle — and then Apple followed up with iBooks and Barnes & Noble with the Nook — that eBook readers really went mainstream.</div><div class="MsoNormal" style="margin-bottom: 10.0pt;">Kindle, Nook, Sony, iPad and many other eBook readers have made it very convenient to store and read eBooks. And this is just the beginning. This aspect of home business cannot be ignored anymore. There are people who are making decent living just by selling eBooks. Whether you’re a writer who have published eBook or not yet, you need to publish and market eBooks. </div><div class="MsoNormal" style="margin-bottom: 10.0pt;">We offer one of the guides where you will learn how to publish your books on various digital platforms, especially Amazon Kindle, Barnes & Noble Nook, Apple iBooks store, and Smashwords. How to format an eBook and what file types to upload. You will learn how to prepare the cover and where to get the free images for covers; and how to price your book to name a few. New as well as published authors will realize how much time and frustration these formatting tips can save. </div><div class="MsoNormal" style="margin-bottom: 10.0pt;">You will learn how to do effective marketing and use various social networks to promote your books. It explains how to prepare blogs. Personal accounts of various successful authors are invaluable. With this guide you can turn your idea into an eBook and start collecting royalties in a matter of days not weeks and months. </div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidW90ELF0N74qnOlETefD8IU7idzvNdymgFoeMBNJ-HZU6mFS-5oZBKb4ct0lzGz6JEs2JuNa7QApSsIiP8pCHnVQyriPUxJuVjOttHV2WOwp-9PW89cAgjr5AT7AeDyaJ0FzU9kPxXj4/s1600/eBookGuideCover-CS.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidW90ELF0N74qnOlETefD8IU7idzvNdymgFoeMBNJ-HZU6mFS-5oZBKb4ct0lzGz6JEs2JuNa7QApSsIiP8pCHnVQyriPUxJuVjOttHV2WOwp-9PW89cAgjr5AT7AeDyaJ0FzU9kPxXj4/s320/eBookGuideCover-CS.jpg" width="213" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoPlainText"><div style="text-align: center;"><b><span style="font-family: 'Times New Roman'; font-size: large;"><a href="http://www.amazon.com/gp/search/ref=sr_nr_p_n_feature_browse-b_mrr_2?rh=n%3A283155%2Ck%3Asandy+harper%2Cp_n_feature_browse-bin%3A618073011&bbn=283155&keywords=sandy+harper&ie=UTF8&qid=1308780172&rnid=618072011">EBook Publishing and Marketing Guide</a></span></b><b><span style="font-family: 'Times New Roman'; font-size: 14pt;"><o:p></o:p></span></b></div></div><br />
<b><span class="Apple-style-span" style="font-size: large;">Now available: <span class="Apple-style-span" style="color: red;"><a href="http://www.amazon.com/gp/search/ref=sr_nr_p_n_feature_browse-b_mrr_2?rh=n%3A283155%2Ck%3Asandy+harper%2Cp_n_feature_browse-bin%3A618073011&bbn=283155&keywords=sandy+harper&ie=UTF8&qid=1308780172&rnid=618072011">ForYour Kindle</a></span> </span></b><span class="Apple-style-span" style="background-color: #c0a154; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 20px;"><b><span style="font-family: 'Times New Roman'; font-size: 14pt;">•</span></b></span><b><span class="Apple-style-span" style="font-size: large;"> </span><span class="Apple-style-span" style="color: red; font-size: large;"><a href="http://www.barnesandnoble.com/s/sandy-harper?page=results&domain=search&pos=&box=&store=ebook&keyword=sandy+harper">ForYour Nook</a></span></b><b><span class="Apple-style-span" style="color: red; font-size: large;"> </span></b><span class="Apple-style-span" style="background-color: #c0a154; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 14px; line-height: 20px;"><b><span style="font-family: 'Times New Roman'; font-size: 14pt;">•</span></b></span><b><span class="Apple-style-span" style="color: red; font-size: large;"> </span></b><b><span class="Apple-style-span" style="font-size: large;"><span class="Apple-style-span" style="color: red;"><a href="http://www.smashwords.com/profile/view/SandyHarper">ForYour Smashwords</a></span></span></b>Sandy Harperhttp://www.blogger.com/profile/01049242150853205614noreply@blogger.com1